TY - JOUR
T1 - Analysis of a consumer survey on plug-in hybrid electric vehicles
AU - Krupa, Joseph S.
AU - Rizzo, Donna M.
AU - Eppstein, Margaret J.
AU - Brad Lanute, D.
AU - Gaalema, Diann E.
AU - Lakkaraju, Kiran
AU - Warrender, Christina E.
N1 - Funding Information:
This work was funded in part by the United States Department of Transportation through the University of Vermont Transportation Research Center, a workforce development sub-award from Sandia National Laboratories supported by the U.S. Dept. of Energy through Inter-Entity Work Order M610000767 and Vermont EPSCoR with funds from the National Science Foundation (Grant EPS-0701410 and EPS-1101317 ). We also thank Alan Howard at the University of Vermont for his guidance in helping us to identify appropriate statistical methods and in using JMP Pro 10.
PY - 2014/6
Y1 - 2014/6
N2 - Plug-in Hybrid Electric Vehicles (PHEVs) show potential to reduce greenhouse gas (GHG) emissions, increase fuel efficiency, and offer driving ranges that are not limited by battery capacity. However, these benefits will not be realized if consumers do not adopt this new technology. Several agent-based models have been developed to model potential market penetration of PHEVs, but gaps in the available data limit the usefulness of these models. To address this, we administered a survey to 1000 stated US residents, using Amazon Mechanical Turk, to better understand factors influencing the potential for PHEV market penetration. Our analysis of the survey results reveals quantitative patterns and correlations that extend the existing literature. For example, respondents who felt most strongly about reducing US transportation energy consumption and cutting greenhouse gas emissions had, respectively, 71 and 44 times greater odds of saying they would consider purchasing a compact PHEV than those who felt least strongly about these issues. However, even the most inclined to consider a compact PHEV were not generally willing to pay more than a few thousand US dollars extra for the sticker price. Consistent with prior research, we found that financial and battery-related concerns remain major obstacles to widespread PHEV market penetration. We discuss how our results help to inform agent-based models of PHEV market penetration, governmental policies, and manufacturer pricing and marketing strategies to promote consumer adoption of PHEVs.
AB - Plug-in Hybrid Electric Vehicles (PHEVs) show potential to reduce greenhouse gas (GHG) emissions, increase fuel efficiency, and offer driving ranges that are not limited by battery capacity. However, these benefits will not be realized if consumers do not adopt this new technology. Several agent-based models have been developed to model potential market penetration of PHEVs, but gaps in the available data limit the usefulness of these models. To address this, we administered a survey to 1000 stated US residents, using Amazon Mechanical Turk, to better understand factors influencing the potential for PHEV market penetration. Our analysis of the survey results reveals quantitative patterns and correlations that extend the existing literature. For example, respondents who felt most strongly about reducing US transportation energy consumption and cutting greenhouse gas emissions had, respectively, 71 and 44 times greater odds of saying they would consider purchasing a compact PHEV than those who felt least strongly about these issues. However, even the most inclined to consider a compact PHEV were not generally willing to pay more than a few thousand US dollars extra for the sticker price. Consistent with prior research, we found that financial and battery-related concerns remain major obstacles to widespread PHEV market penetration. We discuss how our results help to inform agent-based models of PHEV market penetration, governmental policies, and manufacturer pricing and marketing strategies to promote consumer adoption of PHEVs.
KW - Crowd-sourced opinion survey
KW - Electric vehicle technology adoption
KW - Plug-in hybrid electric vehicles (PHEVs)
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U2 - 10.1016/j.tra.2014.02.019
DO - 10.1016/j.tra.2014.02.019
M3 - Article
AN - SCOPUS:84898651821
SN - 0965-8564
VL - 64
SP - 14
EP - 31
JO - Transportation Research Part A: Policy and Practice
JF - Transportation Research Part A: Policy and Practice
ER -