Beyond Hypoglossal Hype: Social Media Perspectives on the Inspire Upper Airway Stimulation System

Nicholas A. Rossi, Bridget A. Vories, Samuel E. Razmi, Nishat A. Momin, Zachary S. Burgess, Harold S. Pine, Sepehr Shabani, Rizwana Sultana, Brian J. McKinnon

Research output: Contribution to journalArticlepeer-review


In the landscape of sleep surgery, the Inspire® Upper Airway Stimulation (UAS) device has gained prominence as an increasingly popular treatment option for obstructive sleep apnea, prompting significant discourse across social media platforms. This study explores the social media narrative of the UAS device, particularly the nature of multimedia content, author demographics, and audience engagement on Instagram, Facebook, and TikTok. Our analysis encompassed 423 public posts, revealing images (67.4%) and videos (28.1%) as the dominant content types, with over a third of posts authored by physicians. A notable 40% of posts were advertisements, whereas patient experiences comprised 34.5%. TikTok, although presenting a smaller sample size, showed a substantially higher engagement rate, with posts averaging 152.9 likes, compared with Instagram and Facebook at 32.7 and 41.2 likes, respectively. The findings underscore the need for otolaryngologists and healthcare professionals to provide clear, evidence-based information on digital platforms. Given social media’s expanding role in healthcare, medical professionals must foster digital literacy and safeguard the accuracy of health information online. In this study, we concluded that maintaining an evidence-based, transparent digital dialogue for medical innovations such as the UAS device necessitates collaborative efforts among physicians, health institutions, and technology companies.

Original languageEnglish (US)
Article number3082
JournalHealthcare (Switzerland)
Issue number23
StatePublished - Dec 2023
Externally publishedYes


  • electric stimulation therapy
  • health communication
  • hypoglossal nerve
  • implantable neurostimulators
  • obstructive
  • patient education as topic
  • sleep apnea
  • social media
  • telemedicine

ASJC Scopus subject areas

  • Leadership and Management
  • Health Policy
  • Health Informatics
  • Health Information Management


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