How can a computer be useful to you? A feasibility study to elicit perceptions of computers in rural India.

Suresh Bhavnani, Apala L. Chavan, Isha Jain, Sudhanshoo Maroo

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The growing influx of information and communication technologies (ICTs) into rural India provides new opportunities for the prevention and treatment of diseases across millions of residents. However, little is known about how rural Indians with little or no exposure to computers perceive computers and their uses, and how best to elicit those perceptions. Such perceptions could lead to new insights for using ICTs to affect health behavior change in developing countries. We therefore developed a semi-structured interview approach to probe how residents of a north Indian village perceived computers and their uses. The results suggest that besides helping to overturn several assumptions of the researchers through unexpected insights, the approach could be easily implemented in rural settings, which could lead to deeper insights for developing future culturally and medically-relevant ICTs for rural residents.

Original languageEnglish (US)
Pages (from-to)115-124
Number of pages10
JournalAMIA ... Annual Symposium proceedings / AMIA Symposium. AMIA Symposium
Volume2011
StatePublished - 2011

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Feasibility Studies
India
Communication
Technology
Health Behavior
Developing Countries
Research Personnel
Interviews

ASJC Scopus subject areas

  • Medicine(all)

Cite this

How can a computer be useful to you? A feasibility study to elicit perceptions of computers in rural India. / Bhavnani, Suresh; Chavan, Apala L.; Jain, Isha; Maroo, Sudhanshoo.

In: AMIA ... Annual Symposium proceedings / AMIA Symposium. AMIA Symposium, Vol. 2011, 2011, p. 115-124.

Research output: Contribution to journalArticle

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