Laryngectomy: Social media analysis of patient perception

David C. Moffatt, Joshua J. Lahaye, Kassandra K. Corona, Nicholas A. Rossi, Rohan Joshi, Vicente Resto, Brian J. McKinnon, Orly M. Coblens

Research output: Contribution to journalArticlepeer-review

Abstract

Background: Social media continues to grow as a relevant information source for the lay public and medical professionals. Methods: A search of posts on Facebook and Instagram was conducted using the hashtag #laryngectomy. Posts were categorized based upon perspective, media type, timeframe, topic, tone, and popularity. Results: Final analysis included 929 Instagram posts and 355 Facebook posts. Most Facebook posts were made by companies (38%) and physicians (17%) with information (30%) and advertisements (22%) being common topics. Patients (40%) were the largest group of Instagram authors with lifestyle (39%) being the most common topic. Greater than 90% of posts were either neutral or positive in tone across both platforms. Conclusions: Patient perspective was most commonly represented on Instagram, whereas Facebook more commonly included posts by physicians and companies. The majority of posts carried a neutral or positive tone, which is consistent with positive quality of life patients have shown postoperatively.

Original languageEnglish (US)
Pages (from-to)464-472
Number of pages9
JournalHead and Neck
Volume45
Issue number2
DOIs
StatePublished - Feb 2023

Keywords

  • Facebook
  • Instagram
  • laryngectomy
  • social media
  • tone

ASJC Scopus subject areas

  • Otorhinolaryngology

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