Media exposure, mood, and body image dissatisfaction: An experimental test of person versus product priming

Robyn Birkeland, J. Kevin Thompson, Sylvia Herbozo, Megan Roehrig, Guy Cafri, Patricia van den Berg

Research output: Contribution to journalArticle

51 Scopus citations

Abstract

In the current study, 138 college females were randomly assigned to four media exposure conditions based on the presence or absence of an attractive person (fashion model) and the presence or absence of an appearance-related product. Outcome measures consisted of visual analogue ratings of multiple body image and mood variables. The results revealed a significant main effect for person, indicating that the presence of a model increased levels of body dissatisfaction and negative mood. No product effect emerged and there was no significant interaction between person and product. These findings suggest that the appearance priming effect of media exposure on body dissatisfaction and mood is specific to a person stimulus, with no additional effect promoted by a generic appearance-relevant stimulus.

Original languageEnglish (US)
Pages (from-to)53-61
Number of pages9
JournalBody Image
Volume2
Issue number1
DOIs
StatePublished - Mar 2005
Externally publishedYes

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Keywords

  • Advertisement
  • Body image
  • Media
  • Mood
  • Physical appearance
  • Self-confidence

ASJC Scopus subject areas

  • Psychology(all)

Cite this

Birkeland, R., Thompson, J. K., Herbozo, S., Roehrig, M., Cafri, G., & van den Berg, P. (2005). Media exposure, mood, and body image dissatisfaction: An experimental test of person versus product priming. Body Image, 2(1), 53-61. https://doi.org/10.1016/j.bodyim.2004.11.002