The impact of a celebrity promotional campaign on the use of colon cancer screening: The Katie Couric effect

  • Peter Cram
  • , A. Mark Fendrick
  • , John Inadomi
  • , Mark E. Cowen
  • , Daniel Carpenter
  • , Sandeep Vijan

Research output: Contribution to journalArticlepeer-review

366 Scopus citations

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Nursing and Health Professions

Medicine and Dentistry